1. First impressions count - ensure your first paragraph stands out
2. Personalise it - add the human factor (how did you help patients, make someone’s workday easier)
3. Add some sparkle - use exciting words to describe your project (involve your communications team if you have one) and use plain English
4. The ordinary can sometimes be extraordinary - don’t assume that what you are doing is standard practice
5. Back to school - always read the exam paper (criteria and instructions) twice
6. State the obvious - remember you know your project in detail, the judges don’t
7. Cut out the waffle - make your points precise (use bullet points and sub-headings)
8. Evidence your answer - the more facts to help your project stand out the better
9. Make it easy for the judges - use the criteria in your response
10. Finish on a high - always finish with a strong conclusion. What was your biggest achievement?
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